Marketing

Marketing and Sales are synonymous and are crucial to the success of any establishment. No matter the volume of money, time and effort invested into a venture, it will soon fold up if it fails to generate sufficient revenue. Revenue can only be generated from selling your product and services.

THE PRINCIPLES OF INSURANCE

WHAT IS INSURANCE?

Insurance is a device for reducing risk by combining a sufficient number of exposure units to make their individual losses collectively predictable. The predictable loss is then shared proportionately by all units in the combination. Insurance is based on the law of large number. In essence, Insurance allows the individual insured to substitute a small but definite cost (premium) for a large but uncertain loss under an arrangement whereby the fortunate many who escape loss will help compensate the unfortunate few who suffer loss.

FINANCING YOUR BUSINESS

A lofty business idea or projects without the necessary resources to put the plan into action is more or less “day dreaming”. It is as good as wonderful business plan on paper without execution destined to collect dust and buried. One of the key resources that are required is FINANCE. Finance as the name implies means providing necessary liquidity for the smooth take-off and running of any business idea. It is often referred to as Capital or Funding.

5 SECRETS TO SUCCESS part 2

      In this concluding part of this post, focus is on you, the business owner, the leader, motivator, authority, management, decision maker, etc. This part highlights your role and qualities you must possess to succeed.

5 SECRETS TO SUCCESS part 1

Success is relative and its meaning differs from one party to another. Success is subject to our individual drives, aspirations, experiences, background, etc. "The only limits on human achievement are self-imposed" (Dr. Denis Waitley, a motivator) and "The only lack or limitation is in your own mind" (NH. Moos). Be that as it may, the following 5 secrets will assist in achieving our goals.